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05186_Field_OMJE T13.txt
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1996-04-10
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works found their way onto those very reading
lists in those courses and you began to see some
scholars—this is particularly true, actually in the
early ’80s when you begin to see writing about
McLuhan after he’s dead. He dies in 1980. You
began to see at that point, a greater sympathy in
part because the hysteria had all died down of the
earlier period with the hot and cool, pro and con
and instead you began to see a second look, you
began to see those for whom much of what
McLuhan had to say made a certain degree of
common sense, you began to see them
reconsidering his significance and reconsidering
the actual meaning of what it was that he had to